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At the end of October, several council members in PRSSA had the opportunity to attend ICON in Washington, D.C., the nation’s premier conference for communications, marketing, and public relations. Each year, ICON attracts students and professionals from across the country, offering a platform to learn from industry leaders, explore emerging trends, and build meaningful professional connections. Not only is ICON the largest conference in the field, but it also gives attendees

CSU PRSSA was proud to invite Audrey Gossett, Ava Roberts, Clare Hawkins, Mara Blakslee and Ryan Ellis to our last meeting of the Fall 2025 semester. These five women work at Prim + Co. Prim + Co is a public relations and integrated marketing agency. When asked about the culture at Prim + Co, the women responded and said it involves growing and supporting one another. The employees have the constant support of their managers, and everyone in the team wants to see each other s

Coming back into the fall semester, the first guest speaker we invited to speak to CSU PRSSA was Sophie Hanneken. She currently works at Gavin Public Relations as a senior accounting coordinator. Under her role, Sophie focuses on client support, account management, media & content development, analytics, reporting, collaboration & project coordination, GAVIN Fi Newsletter support & podcast leadership, and new business support.  Artificial intelligence has been a topic for ma

In the last meeting of our Spring 2025 semester, we had the opportunity to hear from  Caroline Campbell, the public relations and communications manager for Visit Denver. In her role, Campbell works within the travel and tourism industry, where she promotes leisure traveling to Denver, Colorado! Campbell gave us a wonderful insight into her day-to-day life in her role. She often finds herself pitching events, restaurants and special occasions happening in Denver to journalis

We had the pleasure of hearing from the Associate Vice President of Social and Digital Media at CSU, Kimberly Stern, in our April meeting. In her role, she focuses on social media strategy, photography, video production, SEO, data analysis and podcasts. Specifically, multimedia storytelling about the university, which includes covering news and events and brand materials.  Stern says it is important to know some of the basics to be successful in this industry, such as being

In March, we had the pleasure of inviting Kelly Wakefield, Account Director at WildRock PR & Marketing, to one of our bi-weekly meetings. Throughout the hour, Wakefield spoke about the differences between agency and in-house public relations work.  When working for an agency, PR professionals can expect a fast-paced, deadline-driven environment, where no two days are the same. In a fast-paced climate, being able to multitask is essential. In agencies, professionals are expec